CK’s bike. Haro BMX frame with Premium parts + Cinema Wheels.

Chad Kerley | Photo: Joey Cobbs

Check out Blake Peters’ new Aurora he built up.

Can’t go wrong with a black frame! Peep our 2017 completes we dropped this week!

The all new 2017 Premium Duo going for $659.99 US on display at Interbike right now!  

Shout out to Josh de Reus gracing the backdrop with a big ice to bar!

For more 2017 bikes check out our updated site!

Photo via RIDE bmx

Thanks for the support @thesecretbmxshop for stocking our Smoked Headsets in all colors.

Each headset comes with 3 topcaps in 4mm, 8mm, 14mm sizes to dial you in.

JD is on his switch whip game | Josh de Reus | Premium BMX | Photo: Colin Mackay

CK put on a show in Hastings, England yesterday at the Source BMX​ Battle of Hastings…

Chad Kerley​ Premium CK topload stem out soon!

It’s Friday!!! F Yeah!!!

Stephon Fung | Video by Ride BMX

Got some good news and that is that Haro pro Mike Gray is officially part of our Premium crew now.

We brought him along to our 2015 New York team trip and he meshed so well that he’s decided to run some Premium parts. He’s riding the sealed plastic pedals and CK bars at the moment.

Can’t wait to get him on a trip again soon!