Friday, Dec 15, 2017


Valid now through 12/31/17!

Photo: Colin Mackay

Wednesday, Dec 13, 2017

‪How’d our boys do? What was your favorite clip in the video??!! ‬

‪The NorCal Mission video starring Chad Kerley, Michael Gray and Josh De Reus‬

‪🎥 Christian Rigal for #premiumbmx


Tuesday, Dec 12, 2017

The Premium NorCal Mission video is here!

We set up camp in the Bay Area of Northern California with Chad Kerley, Mike Gray, Josh de Reus and experienced local guide Christian Rigal showing us some of his gem spots.

The golden fall weather days were spent clipping up and a couple sessions even flowed into the crisp nights. With a tight crew and no schedule to follow, the trip was one to remember!

Filmed and Edited by Christian Rigal

Photography by Colin Mackay

Music: Buried Feather Album: Mind of the Swarm Song: Stranger

Lights Provided by Digital Sputnik

Bike Rack Provided by Thule

Titles by Kelly Bolton

Monday, Dec 11, 2017

Going live on Tuesday 12/12!!!! Premium take on the Bay Area.

Are you ready for Chad Kerley, Mike Gray and Josh De Reus to go in??!!

Photo: Colin Mackay

Saturday, Dec 9, 2017

On Tuesday (12/12) we are going live with our Premium trip in NorCal

The video features Chad Kerley, Mike Gray and Josh De Reus, by Christian Rigal

We spent a solid 5 days in the Bay Area with experienced local guide, Christian Rigal. No injuries, no broken-into vehicles, just solid fall-weather days clipping up with three very technical machines!

Friday, Dec 8, 2017

‪Videographer Cristian Rigal is putting the finishing touches on the NorCal video this weekend and we look to drop this piece on Tuesday! ‬

‪Featuring Chad Kerley, Mike Gray and Josh De Reus

📷 Colin Mackay

Monday, Dec 4, 2017

This hanger to whip Chad Kerley posted last week was too good!

Wednesday, Nov 29, 2017

‪We’re putting the finishing touches on our NorCal video for you all. ‬

Here’s Josh De Reus discussing a line for filmer Christian Rigal / Rigal Visuals to capture on camera.‬

‪Photo: Colin Mackay

Monday, Nov 27, 2017

We are having a giant clearance sale as we prep for 2018 stock. Grab a bargain while you still can!

Friday, Nov 24, 2017

‪Up to 70% off??!!

Hit the link to grab a bargain!!!!‬

Wednesday, Nov 22, 2017

That Cinema Mixtape though!!! Watch Chad Kerley and the boys in a 13 minute classic

Video by Will Stroud / Clip by Tony Ennis.

Monday, Nov 20, 2017

‪Our headsets come with three stack options. 4mm, 8mm and 14mm and we offer them 8 colorway options including the smoked style! ‬


‪📷 Colin Mackay

Saturday, Nov 18, 2017

‪Too much to handle!!!

Chad Kerley Battle of Hastings plaza clips filmed in just 1 hour and worthy of 2nd place for team Enarson.

Thursday, Nov 16, 2017

CK had to return the following day to a spot to get what he wanted and it was worth it!

See the clip soon > Premium in the Bay ⏳

Photo: Colin Mackay

Tuesday, Nov 14, 2017

‪What’s going on here??!!! ‬
‪Premium NorCal trip video coming soon… ‬

‪Featuring Josh De Reus, Mike Gray and Chad Kerley. ‬

‪📷 Colin Mackay ‬

Saturday, Nov 11, 2017

Nose 180 to get the party started. The NorCal video is coming soon!!

Mike Gray by Colin Mackay for Premium BMX

Monday, Nov 6, 2017

‪“Alright, who’s going first?”

Chad Kerley X Josh De Reus

Premium NorCal video out soon…

📷 Colin Mackay

Thursday, Nov 2, 2017

Signature pro model CK Premium stem designed and street approved by Chad Kerley.

📷 Colin Mackay

Wednesday, Nov 1, 2017

Our boy handling business on the east-coast,Stephon Fung taking $500 cash with a big whip and a nollie bar, thanks to Austin Augie and Mojiit 💰💰💰💰

Monday, Oct 30, 2017

We spent a week in Northern California working on a new video piece for you all…

CK put in heavily for this clip. Look for it soon…

Chad Kerley | Premium BMX

📷 Colin Mackay