Saturday, Sep 23, 2017

The 2018 Premiums are in and the Subway model is looking sick!


Thursday, Sep 21, 2017

Good to see Stephon Fung out and about again after being injured for a while there.

He picked up where he left off hitting the road with Anthony Panza in NYC and surrounding areas. If you want to see more, check the full video.. .


Wednesday, Sep 20, 2017

Although Chad Kerley doesn’t have a Premium complete bike anymore, his Haro CK Am bike comes with some Premium parts, including a freecoaster for $679!


Tuesday, Sep 19, 2017

A mighty nose to bar in about 10 tries.

Only Chad Kerley

Photo: Colin Mackay from MexiHaro


Wednesday, Sep 13, 2017

3 clips from Josh de Reus’ part we dropped yesterday. Can’t wait to get Josh back in the USA next month for the Premium trip to NorCal!!!


Tuesday, Sep 12, 2017

Does the world even know how good New Zealand native Josh de Reus is??!!

Josh spent some quality time in Perth, Australia living the campervan life where he filmed this part with Callan Stibbards.

Edited by Troy Charlesworth

Josh de Reus - Premium Products 2017


Monday, Sep 11, 2017

Something new for you all dropping tomorrow…

A Josh de Reus Premium Part!!!

Josh is ridiculous!!!


Friday, Sep 8, 2017

Premium Montreal back in 2014 was a good one! It was the introduction of Josh de Reus! In October with hit the road again with Josh, Chad Kerley and Mike Gray..

Can’t wait!

Video by Andrew Brady. (This video is at 2.5M views!!!)


Tuesday, Sep 5, 2017

Josh de Reus Video dropping real soon. New 2018 complete bikes out now and a Premium trip in October… Exciting times…

Mike Gray and Josh earlier this year.


Sunday, Sep 3, 2017

Sunday’s are for getting your nose on! Well trying to be like CK anyway..

Chad Kerley | Premium BMX Products


Wednesday, Aug 30, 2017

We’re planning a trip to NorCal for October! We’re taking Chad Kerley, Josh de Reus (Pictured) and Mike Gray.

It’s time to make a new video for you all!


Wednesday, Aug 23, 2017

New Zealand Powerhouse Josh de Reus delivered this gem 2 years ago… Guess what? We are currently editing a new beast that will knock your socks off!!!! We hope to drop it within the week…

Video: Haimona Ngata


Tuesday, Aug 22, 2017

Mike Gray messing this ledge spot up!!!

From Woodward Camp Mongoose Jam 2017

Video Juani Zurita


Tuesday, Aug 15, 2017

Feeling sad to farewell Brock Olive from the Premium brand. We have had a ton of trouble keeping his bike dialed without an Australian distributor and he’s decided to move on.

We had quite a few quality trips with Brock, including North Carolina, Montreal and New York. Brock contributed to the good trip vibes and the final production of those videos to the fullest. He even got one of the last cover’s of Ride BMX magazine!

We’re glad we got to utilize him for those few great years and our friendship remains strong.

Gonna miss ya big fella.


Monday, Aug 14, 2017

Chad Kerley earlier this year getting set to get wild in Mexico for Haro.

📷 Colin Mackay


Thursday, Aug 10, 2017

‪CK got hops. From the 2018 Premium catalog intro

Chad Kerley | 📷 Joey Cobbs


Tuesday, Aug 8, 2017

Chad Kerley with a double bar to manual to feeble to manual to switch whip fakie!!!!!!!!!

Incredible. 


Thursday, Aug 3, 2017

‪Fakie up the bank to whip from Blake Peters out with 📷 Joey Cobbs the other day. ‬


Monday, Jul 31, 2017

Switch pegs to WHIP! CK unleashed this in Mexico and although we were a little late for the shop stop that eventing, I hope the locals enjoyed the clip in Chad’s X Games Real BMX part.

Chad Kerley | PREMIUM BMX

Photo: Colin Mackay


Wednesday, Jul 26, 2017

Head in the right direction with the Chad Kerley signature CK Premium stem.

Available at all Premium dealers in polished or black with a 50mm reach.