Saturday, Mar 17, 2018

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Throwback sequence of @mikegraybmx grind up-bar-tbog ~~ Originally featured in his @ridebmx interview MIND THE GAP #MindTheGap #premiumbmx #premiumproducts sequence: @jcobbs

Monday, Mar 12, 2018

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Our 2 piece crank sale is still in effect so don’t sleep! ⠀
Hook yourself up with an amazing deal on a set of cranks and stomp some roof drop bangers like @Chadkerley #Premiumproducts #premiumck #repost

Saturday, Mar 10, 2018

** 2 piece cranks on sale for $115.95**
Do you need a fresh set of cranks that can handle the big drops like @MikeGrayBMX handled this gap to manual in his latest @HaroBMX edit?
For this weekend ONLY, We have reduced the price of our 2 piece crank from $159.95 to $115.95!
That’s right! $115.95
Right now, you can come up on a brand new pair of 2 piece cranks for under $120 bucks directly from our store at

But act now, the sale is for this weekend only! #premiumbmx #premiumproducts

Friday, Mar 9, 2018

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@mikegraybmx keeping things tech under pressure with a 180 in / half cab out at the @toronto_x_jam finals / This is such a tech line to try in a finals run! #premiumbmx #premiumproducts

Wednesday, Mar 7, 2018

Chill little needle thread with @mikegraybmx during his last trip to SD #PremiumBMX #PremiumProducts

Tuesday, Mar 6, 2018

The CK Fork, CK Tested / CK certified! Get yours today~⠀
@ChadKerley Ice - 180 bar - downtown San Diego⠀

#PremiumBMX #PremiumProducts #PremiumCKforks⠀

Photo: @Jcobbs

Tuesday, Feb 13, 2018

This would be a sick combo if @Chadkerley it today…. Nosebonk-bar-manual from 2013 in BCN during the final #markitzero trip #premiumbmx #premiumproducts #premiumck photo: @jcobbs

Monday, Jan 15, 2018

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the raw clip of the switch 540 from @mikegrayBMX latest Haro Bike edit. If you haven’t seen this clip yet then you have watched his edit yet and you’re missing out. Head over to Haro’s YouTube channel and watch it now! Video: @Doeby ⠀

#PremiumProducts #PremiumBMX @HaroBMX

Friday, Jan 5, 2018

Sometimes all you can do during cold winter days is daydream back to warm summer schoolyard sessions! Or you can cheat the calendar, migrate somewhere south and chase that endless summer! @BlakePeters_SD floats a fake up the bank to tail whip for your warm weather viewing pleasure! #PremiumProducts #PurePremium #BMX #StreetRiding #Freestyle #ridePREMIUM

Friday, Dec 29, 2017

As 2017 wraps up we wish you all a Happy New Year! Let’s hope the new year is busy creating memories that last a lifetime.

📷 Colin Mackay

Wednesday, Dec 27, 2017

Josh De Reus had a solo session late night on this beauty at a school in NorCal. He wanted to Ice - 180 but he was sliding the ice so fast to even think about twisting out! He went with the Ice - Bar, still a heavy move!

📷 Colin Mackay

Premium NorCal Mission >

Friday, Dec 22, 2017

Get out an explore with your crew!

📷 Colin Mackay

Friday, Dec 15, 2017


Valid now through 12/31/17!

Photo: Colin Mackay

Wednesday, Dec 13, 2017

‪How’d our boys do? What was your favorite clip in the video??!! ‬

‪The NorCal Mission video starring Chad Kerley, Michael Gray and Josh De Reus‬

‪🎥 Christian Rigal for #premiumbmx


Tuesday, Dec 12, 2017

The Premium NorCal Mission video is here!

We set up camp in the Bay Area of Northern California with Chad Kerley, Mike Gray, Josh de Reus and experienced local guide Christian Rigal showing us some of his gem spots.

The golden fall weather days were spent clipping up and a couple sessions even flowed into the crisp nights. With a tight crew and no schedule to follow, the trip was one to remember!

Filmed and Edited by Christian Rigal

Photography by Colin Mackay

Music: Buried Feather Album: Mind of the Swarm Song: Stranger

Lights Provided by Digital Sputnik

Bike Rack Provided by Thule

Titles by Kelly Bolton

Monday, Dec 11, 2017

Going live on Tuesday 12/12!!!! Premium take on the Bay Area.

Are you ready for Chad Kerley, Mike Gray and Josh De Reus to go in??!!

Photo: Colin Mackay

Saturday, Dec 9, 2017

On Tuesday (12/12) we are going live with our Premium trip in NorCal

The video features Chad Kerley, Mike Gray and Josh De Reus, by Christian Rigal

We spent a solid 5 days in the Bay Area with experienced local guide, Christian Rigal. No injuries, no broken-into vehicles, just solid fall-weather days clipping up with three very technical machines!

Friday, Dec 8, 2017

‪Videographer Cristian Rigal is putting the finishing touches on the NorCal video this weekend and we look to drop this piece on Tuesday! ‬

‪Featuring Chad Kerley, Mike Gray and Josh De Reus

📷 Colin Mackay

Monday, Dec 4, 2017

This hanger to whip Chad Kerley posted last week was too good!

Wednesday, Nov 29, 2017

‪We’re putting the finishing touches on our NorCal video for you all. ‬

Here’s Josh De Reus discussing a line for filmer Christian Rigal / Rigal Visuals to capture on camera.‬

‪Photo: Colin Mackay