Friday, Feb 24, 2017

Switch hanger to get the blood flowing before Chad filmed 2 heavy clips in Mexico.

Photo: Colin Mackay


Wednesday, Feb 22, 2017

Chad rules. Pre day on the street park session in Mexico with Haro BMX.

Their trip video drops in a month.


Friday, Feb 17, 2017

Chad’s been running this sample CK seat for a bit. At first he didn’t want to make them because there was another company with the similar seat. He loves it and I think we should make them though!


Monday, Feb 6, 2017

Chad Kerley is down in central Mexico with the @harobmxbikes crew at the moment.

You can meet up with the MEXIHARO crew in Leon and Guadalajara if it’s possible..

Look for a trip video and article out soon!


Thursday, Feb 2, 2017

‪27 degrees Fahrenheit in New York and Stephon Fung is getting it in! ‬


Tuesday, Jan 31, 2017

BMX ain’t easy! Here are the unfortunate outtakes from Chad Kerley​’s 2015 Cinema BMX​ part.

Video by Will Stroud & Christian Rigal. 


Thursday, Jan 26, 2017

Getting a RIDE BMX cover was like one of the best things you could achieve in BMX. Sad to see it wrapped up but we look forward to Ride’s digital future.

Congrats on getting this one in 2015 Brock Olive.


Monday, Jan 23, 2017

No he didn’t! Josh de Reus 360 X Manual X Oppo-whip in.

Josh has a couple new video parts dropping soon that you all should be excited for.


Friday, Jan 20, 2017

The Premium Samsara freecoaster wheel that comes stock on the CK complete. There are still a few of these bikes out there, most on sale! Pick up a good deal while you can.

Check with your Premium dealer > http://bit.ly/1kf1WT7


Monday, Jan 16, 2017

CK raw clips from a part he was working on that unfortunately got too much time between clips so they dropped what they had. The result, still over 4 minutes of heavy clips that will never be out dated! I like the raw vibe!

Video by @hicksfilm


Friday, Jan 13, 2017

The 2017 Premium La Vida is a mid to high range complete bike coming in around the $500 US mark.

100% cromo frame with removable brake mounts and it’s available in 20.5″ and 21″ top tube sizes.

Photo via BMX Avenue


Wednesday, Jan 11, 2017

Think you can bar huh? Chad Kerley sure can.

Video by Cruz Solis.


Sunday, Jan 8, 2017

Bar to manual 2017 style! Brock Olive has been a master of the reverse manual for some time.

Clip via LUX BMX Store​.


Friday, Jan 6, 2017

Our NY boy Stephon Fung has been working at a sporting goods store and plans to travel in 2017!

We sent him a new bike so he’s dialed there.

The frame is another sample Premium frame. We are fine tuning the samples to get it juuust right 👌.

See our 2017 completes on offer.


Thursday, Jan 5, 2017

These pedals aren’t cheap but if you’re after the best feeling CNC-machined alloy pedal that’s also sealed with removable pins, you need to check out the Premium Slim!

Available in smoked and regular colorways.

Photo via instagram’s @juliendelhaye


Tuesday, Jan 3, 2017

Double tires on a rail is tough let alone manualling it and then kicking a whip out! Josh de Reus is ready for 2017!!! 


Sunday, Jan 1, 2017

‪Happy New Year all!

Hop some fences this year, you never know what you’ll discover.

Thanks for the support!

premiumbmx.com ‬


Friday, Dec 30, 2016

We have some team grips dropping soon. Josh de Reus has been testing them and he approves!


Wednesday, Dec 28, 2016

CEEK LIFE 2 is now playing!!

Switch feeble/ Feeble/ Switch whip by Chad Kerley

Video by Doeby


Tuesday, Dec 27, 2016

I don’t know how the big man does it, but he does toboggans the best…

Brock Olive dippin’

Remember his RIDE BMX magazine​ cover?