Sunday, Nov 29, 2015

That one time Stephon Fung sent the bars off the Empire State Building!

Video by RIDE BMX/ Zach Krejmas and Colin Mackay.

Friday, Nov 27, 2015

Tons of sales going on! Hit up your Premium dealer or mail-order and see what they have.

Tuesday, Nov 24, 2015

Filming rules. Get out and clock some footy with your crew!

Saturday, Nov 21, 2015

The 2016 Premium Inspired goes for around $330US. Great deal for an entry level bike.

Friday, Nov 20, 2015

CK at 16! Gyro, two pegs, cassette hub. Back before his X Games Street Gold and all the big contracts. This was Chad Kerley’s Welcome to Premium Pro part from 2010.

Video by Christian Rigal.

Monday, Nov 16, 2015

Chad Kerley poised and confident on his signature CK.

Joey Cobbs photo for Premium BMX.

Friday, Nov 13, 2015

Get out of the house this weekend! Here’s Josh de Reus trucking a mailbox!

Photo by Jake Corless / @thenurrieslife

Tuesday, Nov 10, 2015

Blake Peters built up a new gold CK and is going to begin filming some new heat soon.

Monday, Nov 9, 2015

Young NYC ripper Stephon Fung put a can of spray paint on his CK frame. Looks pretty sick in red.

Friday, Nov 6, 2015

Chad Kerley added another signature part to his growing CK line for Premium. You’ll find this seat on his 2016 complete out now!

Joey Cobbs photo.

Wednesday, Nov 4, 2015

Really excited that Josh de Reus has arrived to the USA for a month of adventures with his New Zealand crew. Represent boys! Matt Allpress, Jack Batchelor and Jono Hopping.

Watch Josh’s Premium vid to see what he’s got going on!

Monday, Nov 2, 2015

New Blake Peters part on Vital BMX is fire! Well done. Loved seeing the Stephon Fung clips too. These kids are dialed!

Video by Doeby.

Sunday, Nov 1, 2015

Australian Brock Olive getting a crank over in the big city.

Photo by Jeff Z.

Wednesday, Oct 28, 2015

New for 2016 is the Premium La Vida complete bike. Under $500 US MSRP.

Full chromoly frame with Integrated headtube drilled for gyro tabs, chromoly fork, Premium frontload stem, 2-pc chromoly bars, Premium Counterfeit grips, alloy U-brake and lever, removable U-brake mounts, chromoly 3-pc cranks with sealed Mid BB, 28T alloy sprocket, 14mm sealed cassette hub with 9T driver, 3/8" sealed front hub, 36H Premium Samsara double-wall rims, 2.4" Premium CK tires, Premium Fat Pivotal seat and Premium PC pedals. 20.5, 21" Toptube.

Note: 20.5" toptube bikes have 8.5" rise bars. 21" toptube bike has 8.75" rise bars.

Monday, Oct 26, 2015

Love this line from Chad Kerley with christian rigal rolling fish. Head over to MARKIT BMX and support the homies.

Friday, Oct 23, 2015

We have a lot going on at Premium lately with new products and fresh website on the way! Josh de Reus is one of our main dudes. Kid kills it!

Jeff Z photo from the streets of New York. Uprail / Switch whip…

Monday, Oct 19, 2015

The decals on the Chad Kerley Premium CK frame.

MARKIT BMX CK jeans out now!

Photo via Traffic BMX Germany.

Friday, Oct 16, 2015

Hope you get on the streets this weekend. Stephon Fung will be out there I’m sure.

Tuesday, Oct 13, 2015

Hop bars are the best. Brock Olive on a Premium Aurora.

Colin Mackay photo.

Monday, Oct 12, 2015

We just got word that Chad had a break-in at his place and his bike was stolen! This one pictured.. Keep an eye out if you’re in the San Diego area.. This is a sample frame and fork in Black/Chrome. I’m sure it’s painted black now, but the CK logos are brazed on so they will be hard to hide.

Joey Cobbs photo.