Monday, May 2, 2016

UCI campus session with Chad Kerley!

Photo by Chris Martinez.

See the video via John Hicks.

Saturday, Apr 30, 2016

Hope you have a Police free weekend!

Thursday, Apr 28, 2016

Sub10 V3 Topload stem in smoked gold!

Tuesday, Apr 26, 2016

Josh de Reus lacing a big ice to bar in Hasidic Williamsburg, NY.

Photo by Jeff Z /RIDE BMX.

Friday, Apr 22, 2016

Hope you get to chill with the homies this weekend. Have fun out there!

Wednesday, Apr 20, 2016

CK Chad Kerley has one of the best tabes in the business. This one was from a few years back when Chad had a dope backyard mini!

Photo by Brandon Means via @vital-bmx

More CK in the Backyard Ramping gallery

Friday, Apr 15, 2016

We shipped Josh de Reus some new Premium parts all the way to Oz. Sub 10 V3 stem, CK bars, headset, CK tires & the new sample frame to test.

More on the geometry on this soon…

Thursday, Apr 14, 2016

Truck fakie - to manual 180 by Chad Kerley out with the @harobmxbikes boys recently.

Just a reminder .. The smoked chrome Premium CK bars and forks are arriving at shops worldwide.. Check them out!

Tuesday, Apr 12, 2016

Stephon Fung sent the bars down this double set. So legit!

Photo by Colin Mackay.

Friday, Apr 8, 2016

We have come up with some ideas for a new Premium frame and the sample is here.

Stephon Fung and Josh de Reus are going to test it out and let us know how it is. All new geometry and our own development went into the rear end.

Stay tuned!

Wednesday, Apr 6, 2016

Eight complete bike models for 2016 from $299-$999 MSRP.

Starting at the base model Stray to the CK we have you covered!

Find your local Premium dealer on the site, or hit up your favorite mail-order.

Monday, Apr 4, 2016

Learn more about Chad Kerley and see what’s up with him lately via @digbmxmag. IGNITION 02 is live!

By Jeremy Pavia. 

Friday, Apr 1, 2016

Bar to backwards manual from the gentle giant Brock Olive.

Photo by Colin Mackay.

Thursday, Mar 31, 2016

New Zealander and now Aussie resident Josh de Reus is quietly shredding in Perth at the moment. He has a full part ready to drop that just needs editing and he plans on spending some time in San Diego soon.

Here’s a 5 Trick Fix via Ride BMX that just came out. If you need to see more of Josh, go back and watch his full part from 2015.

Clip by Calvin Kosovich.

Wednesday, Mar 30, 2016

Premium 2pc cranks and a Gnarstar Sprocket in smoked gold colorway!

Tuesday, Mar 29, 2016

These two shredders helped us come up with a new frame and samples have been made and we just mailed them to the boys out for testing.

Josh de Reus and Stephon Fung

More on the new frame soon!

Friday, Mar 25, 2016

The weekend’s here. Hit them streets!

Chad Kerley | Photo by Joey Cobbs 4 Premium BMX.

Wednesday, Mar 23, 2016

We make wheels! Here’s the Samsara front wheel.

Monday, Mar 14, 2016

We love seeing your builds! Thanks for the support and tags guys!

Wednesday, Mar 9, 2016

Mmmm Blake Peters’ bike is looking sweet! Premium CK build.