Monday, May 23, 2016

The video quality sucks but Josh de Reus’ ability is super pro! Check this out!

Hope you all had good weekend…

Thursday, May 19, 2016

Gotta get this guy back in the USA soon!

Josh de Reus has returned home to New Zealand after a long stay in Australia lasting well over a year!

Wednesday, May 18, 2016

CHAD KERLEY!!! Taken from the Nike video Glasgow to Genoa.

Video via @digbmxmag / Mike Mastroni.

Monday, May 16, 2016

Brock Olive rules. He’s pretty busy with a full-time job cutting up cows but when he has a project to film, he gets down! This Eclat video is pretty short, but Brock broke his collarbone and just wanted to get news out about his new bar being available.

Hopefully we’ll get Brock on the road with Premium soon…

Saturday, May 14, 2016

Get out with the homies this weekend!

Blake Peters, Stephon Fung, Josh de Reus.

Thursday, May 12, 2016

Hope you got to see Chad Kerley in the new Nike video on

Photo by Joey Cobbs.

Video 👇

Monday, May 9, 2016


Totally insane riding from the Nike BMX crew in Glasgow and Genoa! Our boys Dennis Enarson and Chad Kerley represented hard!

The tech level in this video is unbelievable! Most of the combo’s will leave you scratching your head.

Video via @digbmxmag

Chad Kerley!!!!!!

Thursday, May 5, 2016

Soon-to-be movie star Chad Kerley is working on a film in Toronto, Canada at the moment.

He didn’t even pack a bike! CK doesn’t have time to ride it!

Can’t wait to see what he’s working on..

Monday, May 2, 2016

UCI campus session with Chad Kerley!

Photo by Chris Martinez.

See the video via John Hicks.

Saturday, Apr 30, 2016

Hope you have a Police free weekend!

Thursday, Apr 28, 2016

Sub10 V3 Topload stem in smoked gold!

Tuesday, Apr 26, 2016

Josh de Reus lacing a big ice to bar in Hasidic Williamsburg, NY.

Photo by Jeff Z /RIDE BMX.

Friday, Apr 22, 2016

Hope you get to chill with the homies this weekend. Have fun out there!

Wednesday, Apr 20, 2016

CK Chad Kerley has one of the best tabes in the business. This one was from a few years back when Chad had a dope backyard mini!

Photo by Brandon Means via @vital-bmx

More CK in the Backyard Ramping gallery

Friday, Apr 15, 2016

We shipped Josh de Reus some new Premium parts all the way to Oz. Sub 10 V3 stem, CK bars, headset, CK tires & the new sample frame to test.

More on the geometry on this soon…

Thursday, Apr 14, 2016

Truck fakie - to manual 180 by Chad Kerley out with the @harobmxbikes boys recently.

Just a reminder .. The smoked chrome Premium CK bars and forks are arriving at shops worldwide.. Check them out!

Tuesday, Apr 12, 2016

Stephon Fung sent the bars down this double set. So legit!

Photo by Colin Mackay.

Friday, Apr 8, 2016

We have come up with some ideas for a new Premium frame and the sample is here.

Stephon Fung and Josh de Reus are going to test it out and let us know how it is. All new geometry and our own development went into the rear end.

Stay tuned!

Wednesday, Apr 6, 2016

Eight complete bike models for 2016 from $299-$999 MSRP.

Starting at the base model Stray to the CK we have you covered!

Find your local Premium dealer on the site, or hit up your favorite mail-order.

Monday, Apr 4, 2016

Learn more about Chad Kerley and see what’s up with him lately via @digbmxmag. IGNITION 02 is live!

By Jeremy Pavia.