Saturday, Sep 20, 2014

Second place today for Chad Kerley at Dew Tour Street. Chad did everything he wanted today and he had a good time so he’s stoked.

Streetstyle is tomorrow and Chad will be out there. at noon.

Photo: Colin Mackay

Saturday, Sep 20, 2014

Interbike is where all the company’s drop their new 2015 range to the public eye. At the Premium booth we revealed the new “La Vida” frame. Wider, thicker, stronger! Built to last, but still pretty light! Also check out our camo colorways and the “Duo" complete on Vital BMX.

Stay up with us @premiumbmx_ and at

If you’re looking for a Premium dealer in the USA, Check HERE.

Friday, Sep 19, 2014

Chad Kerley all smiles during practice at Dew Tour. Tomorrow (Saturday) the Street contest kicks off at 12:30pm EST. or come to the House of Vans Brooklyn!

Tuesday, Sep 16, 2014

Kiwi star Josh de Reus gets his first Premium ad in the October Ride BMX magazine. This one was shot in Montreal on our recent trip. See the clip in the video on The Come Up.

Pics by Colin Mackay

Monday, Sep 15, 2014

Chad Kerley and Dennis Enarson scope some San Diego spots in this video preview for the upcoming Dew Tour this week in Brooklyn, New York.

BMX street in on Saturday, September 20 at 12:30pm ET / 9:30am PT and then again on Sunday, September 21 at 12pm ET / 9am PT in BMX streetstyle. Catch ALL of the action at

Thursday, Sep 11, 2014

Our weapon from New Zealand Josh de Reus has a little local park session video out.

Want to see more, don’t forget about our Premium Montreal video where Josh dropped hammers daily!

Sunday, Aug 31, 2014

2015 Premium Inception in metallic green. 100% chromoly revised frame with smaller diameter top tube and a new dropout shape. Out soon!

Saturday, Aug 30, 2014

Hang with Connor Lodes as he goes about his daily business on Vital BMX. Look for guest homie clips from Josh de Reus and Chad Kerley.

The trip Connor mentions getting back from is the Premium Montreal trip.

Monday, Aug 25, 2014

The Premium CK fork packaging came out so good! Chad Kerley signature Premium forks with a 24mm offset should have you balancing on the front wheel in no time.

Chad Kerley made a video intro for the forks a little while back.

Monday, Aug 18, 2014

Vital BMX took Brad McNicol on a tour of the South of England and they got some amazing clips. It’s hard to pick a favorite clip. The box jump 540? The 3 tuck fakie? The big ender?

Brad rides an Aurora V2.

Thursday, Aug 14, 2014

Blake Peters was recently added to the Premium flow team and he went to work filming a banger of an edit. It was cut short due to injury, but Blake is getting back into it and you’ll be seeing more from him soon.

Vital BMX caught up with Blake to find out more about what’s going on.

Blake’s on instagram and twitter, @blakepeters_sd

Monday, Aug 11, 2014

This is one way to get your crew around. Premium UK and Connor Lodes ticking off challenges for Ride To Glory 2014. Can’t wait to see the video and article in Ride UK magazine soon. Pic by Dunc.

Sunday, Aug 10, 2014

Nice photo of Felix Prangenberg shot today by his Dad on vacation in Palma de Mallorca in Spain. Have a nice holiday Felix!

Friday, Aug 8, 2014

Rolling in the streets is the best. Get out there this weekend!

Chad Kerley, Brock Olive and Josh de Reus will be.

Wednesday, Aug 6, 2014

When you roll with the MARKIT crew, the sessions get heated. Twenty-year-old Blake Peters is contributing at each spot and this video should prove that.
Unfortunately Blake broke his wrist requiring surgery on the rail hop crash in his part, but he’s already back riding since the accident.

Blake rides a 20.8” Premium Aurora 2 frame.

Blake Peters Premium Am intro video by Christian Rigal.

Monday, Aug 4, 2014


Chad Kerley had a rad weekend, he met up with the ASAP crew. They are down with BMX so he wanted them to have his signature Premium CK bike. He even went backstage and got to kick it with them after the show.

Pic: Matt at RPRT

Friday, Aug 1, 2014

Coco Zurita really blasting the deep end at the Vans US Open on a Guttershark V2. Watch the live feed today from 11am pacific on

Pic: Colin Mackay

Monday, Jul 28, 2014

Connor Lodes signature bars. 8.5” or 8.75” tall, 29” wide. Black or Chrome.

Friday, Jul 25, 2014

New video from Felix Prangenberg by Johannas Dreyer.

Lot’s of solid clips in this one!

"Felix Prangenberg lives in Roßbach, Germany. It’s a city where there’s nearly no spot’s to ride. Due to that he has a private backyard filled with all different kind’s of ramps."

Wednesday, Jul 23, 2014

Our friends at Ride UK magazine are putting on another crazy Ride To Glory trip. Premium UK (With Connor Lodes) were the winner’s in 2013 so we were welcomed back for another trip and Connor’s on his way back to the UK to hang with the boys. 

If you’re in the UK, you’re welcome to hang at the intro jam July 26 at ROM skatepark and the trips ends with another jam August 2nd, 4 PM at Rad BMX Shop in High Wycombe.

The riders for Premium UK this trip are Brad McNicol, Mole, Sven Hackett, Luke Fairey and Connor Lodes.

For more info hit up the Ride UK site.