Tuesday, Jun 28, 2016

Josh de Reus going oppo ice / oppo bar in NY.

Photo by Jeff Z for Premium BMX.

See the video 👉 Premium NYC.

Sunday, Jun 26, 2016

CK took a second at section one, won section two, and got a leg cramp are barely rode section three at the Vans Street comp. Chad was on it though! Congrats homie.

Thursday, Jun 23, 2016

Throwback CK Plaza clips!

Chad is hitting the Vans BMX Street Invitational at the “Off The Wall” Skatepark in Huntington Beach, CA this Saturday! More info > http://bit.ly/28KyxwH

The event is free but tickets are required. Hit up the park, Epic BMX, Thee Block, or Cult Cubhouse for a ticket.

Monday, Jun 20, 2016

The 2016 Premium Inception!

  • 100% crmo frame with butted top and down tubes, tapered stays, Mid BB shell, integrated head tube, integrated seat clamp and removable brake and cable mounts - 20.5" or 21" top tube
  • Premium loose ball plastic pedals
  • Premium Fat Capitol seat with alloy Pivotal post
  • Premium CK tires 2.4" front and rear
  • Fully sealed wheels with Samsara front and rear double-wall rims and female axle front and rear hubs
  • 28/9 gearing with alloy sprocket
  • Premium “1948" Three-piece crmo 175mm 48-spline cranks with sealed Mid BB
  • 100% crmo bars 8.50" (on 20.5") or 8.75" (on 21") with Premium Sub-10 CNC alloy top load stem
  • 100% crmo fork with internal threaded CNC 1 piece steer tube and tapered legs
  • KMC half link chain

Thursday, Jun 16, 2016

Stephon Fung | Premium BMX.

Photo by Colin Mackay.

Shop for apparel and more at premiumbmx.com

Tuesday, Jun 14, 2016

Lights > Camera > Action.

Here’s a couple clips from when Chad was in Puerto Rico with Haro BMX.

Christian Rigal on video.

Thursday, Jun 9, 2016

Street at X Games was 3, 50 seconds runs. They took the best 2 and dropped 1 for the final score.

It’s a ton of pressure to do your absolute best run in that 50 seconds. Chad Kerley murdered practice but a few slip-up’s kept him off the podium in 2016.

He had fun riding the course and he will be back in 2017!

Photo: Colin Mackay

Monday, Jun 6, 2016

We sent Australian Brock Olive a prototype Premium frame to test out. It has a shorter rear end and a steeper head angle to what he’s used to.

Friday, Jun 3, 2016

CK is killing it @xgames!!! Tune in Saturday for the live feed…Online 4-6ET on ESPN3

Tuesday, May 31, 2016

Party time! CK rides street practice all week and the main event is Saturday 4-6pm ET live feed online at ESPN3.

Good luck dude!

Photo via @xgames

Monday, May 30, 2016

Josh de Reus’s front end. Sample Premium frame for geometry testing, Premium smoked headset and topload and a Premium CK tire.

See these parts and more at premiumbmx.com

Friday, May 27, 2016

CK’s local park, OB in San Diego! You know he’s got moves there.

Wednesday, May 25, 2016

That Gold CK is money!!! 💰💰💰

Blake Peters - Premium Products.

Photo by Joey Cobbs.

Monday, May 23, 2016

The video quality sucks but Josh de Reus’ ability is super pro! Check this out!

Hope you all had good weekend…

Thursday, May 19, 2016

Gotta get this guy back in the USA soon!

Josh de Reus has returned home to New Zealand after a long stay in Australia lasting well over a year!

Wednesday, May 18, 2016

CHAD KERLEY!!! Taken from the Nike video Glasgow to Genoa.

Video via @digbmxmag / Mike Mastroni.

Monday, May 16, 2016

Brock Olive rules. He’s pretty busy with a full-time job cutting up cows but when he has a project to film, he gets down! This Eclat video is pretty short, but Brock broke his collarbone and just wanted to get news out about his new bar being available.

Hopefully we’ll get Brock on the road with Premium soon…

Saturday, May 14, 2016

Get out with the homies this weekend!

Blake Peters, Stephon Fung, Josh de Reus.


Thursday, May 12, 2016

Hope you got to see Chad Kerley in the new Nike video on DIGBMX.com

Photo by Joey Cobbs.

Video 👇

Monday, May 9, 2016


Totally insane riding from the Nike BMX crew in Glasgow and Genoa! Our boys Dennis Enarson and Chad Kerley represented hard!

The tech level in this video is unbelievable! Most of the combo’s will leave you scratching your head.

Video via @digbmxmag

Chad Kerley!!!!!!